diff --git a/CHANGELOG.md b/CHANGELOG.md
index d6329f32..3b51a413 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,6 +1,7 @@
 # Rojo Changelog
 
 ## Unreleased Changes
+* Added support for the new Open Cloud API when uploading. ([#486])
 
 ## [7.0.0] - December 10, 2021
 * Fixed Rojo's interactions with properties enabled by FFlags that are not yet enabled. ([#493])
@@ -9,6 +10,7 @@
 * Connection settings are now remembered when reconnecting in Roblox Studio. ([#500])
 * Updated reflection database to Roblox v503.
 
+[#486]: https://github.com/rojo-rbx/rojo/issues/486
 [#430]: https://github.com/rojo-rbx/rojo/issues/430
 [#493]: https://github.com/rojo-rbx/rojo/pull/493
 [#500]: https://github.com/rojo-rbx/rojo/pull/500
@@ -475,4 +477,4 @@ This is a general maintenance release for the Rojo 0.5.x release series.
 * More robust syncing with a new reconciler
 
 ## [0.1.0](https://github.com/rojo-rbx/rojo/releases/tag/v0.1.0) (November 29, 2017)
-* Initial release, functionally very similar to [rbxfs](https://github.com/LPGhatguy/rbxfs)
\ No newline at end of file
+* Initial release, functionally very similar to [rbxfs](https://github.com/LPGhatguy/rbxfs)
diff --git a/src/cli/upload.rs b/src/cli/upload.rs
index 8c862618..2006ac66 100644
--- a/src/cli/upload.rs
+++ b/src/cli/upload.rs
@@ -24,6 +24,14 @@ pub struct UploadCommand {
     #[structopt(long)]
     pub cookie: Option<String>,
 
+    /// API key obtained from create.roblox.com/credentials. Rojo will use the Open Cloud API when this is provided. Only supports uploading to a place.
+    #[structopt(long = "api_key")]
+    pub api_key: Option<String>,
+
+    /// The Universe ID of the given place. Required when using the Open Cloud API.
+    #[structopt(long = "universe_id")]
+    pub universe_id: Option<u64>,
+
     /// Asset ID to upload to.
     #[structopt(long = "asset_id")]
     pub asset_id: u64,
@@ -33,10 +41,6 @@ impl UploadCommand {
     pub fn run(self) -> Result<(), anyhow::Error> {
         let project_path = resolve_path(&self.project);
 
-        let cookie = self.cookie.or_else(get_auth_cookie).context(
-            "Rojo could not find your Roblox auth cookie. Please pass one via --cookie.",
-        )?;
-
         let vfs = Vfs::new_default();
 
         let session = ServeSession::new(vfs, project_path)?;
@@ -54,7 +58,36 @@ impl UploadCommand {
 
         log::trace!("Encoding binary model");
         rbx_binary::to_writer(&mut buffer, tree.inner(), &encode_ids)?;
-        do_upload(buffer, self.asset_id, &cookie)
+
+        match (self.cookie, self.api_key, self.universe_id) {
+            (cookie, None, universe) => {
+                // using legacy. notify if universe is provided.
+                if universe.is_some() {
+                    log::warn!(
+                        "--universe_id was provided but is ignored when using legacy upload"
+                    );
+                }
+
+                let cookie = cookie.or_else(get_auth_cookie).context(
+                    "Rojo could not find your Roblox auth cookie. Please pass one via --cookie.",
+                )?;
+                do_upload(buffer, self.asset_id, &cookie)
+            }
+
+            (cookie, Some(api_key), Some(universe_id)) => {
+                // using open cloud. notify if cookie is provided.
+                if cookie.is_some() {
+                    log::warn!("--cookie was provided but is ignored when using Open Cloud API");
+                }
+
+                do_upload_open_cloud(buffer, universe_id, self.asset_id, &api_key)
+            }
+
+            (_, Some(_), None) => {
+                // API key is provided, universe id is not.
+                bail!("--universe_id must be provided to use the Open Cloud API");
+            }
+        }
     }
 }
 
@@ -125,3 +158,38 @@ fn do_upload(buffer: Vec<u8>, asset_id: u64, cookie: &str) -> anyhow::Result<()>
 
     Ok(())
 }
+
+/// Implementation of do_upload that supports the new open cloud api.
+/// see https://developer.roblox.com/en-us/articles/open-cloud
+fn do_upload_open_cloud(
+    buffer: Vec<u8>,
+    universe_id: u64,
+    asset_id: u64,
+    api_key: &str,
+) -> anyhow::Result<()> {
+    let url = format!(
+        "https://apis.roblox.com/universes/v1/{}/places/{}/versions?versionType=Published",
+        universe_id, asset_id
+    );
+
+    let client = reqwest::Client::new();
+
+    log::debug!("Uploading to Roblox...");
+    let mut response = client
+        .post(&url)
+        .header("x-api-key", api_key)
+        .header(CONTENT_TYPE, "application/xml")
+        .header(ACCEPT, "application/json")
+        .body(buffer)
+        .send()?;
+
+    let status = response.status();
+    if !status.is_success() {
+        bail!(
+            "The Roblox API returned an unexpected error: {}",
+            response.text()?
+        );
+    }
+
+    Ok(())
+}